Per the StarTrib’s RandBall, the Minnesota Vikings are offering a “No Service Fee” on tickets purchased today. So, if you wanted to buy single game tickets for any game the rest of the season you could do that today and avoid those pesky service fees, but when the clock strikes midnight tonight the deal is over! Service fees are one of the biggest gripes of sports fans and ticket buyers alike. You go to a site, find an agreeable price, and when you get to checkout you see the “SUBTOTAL+SERVICE FEES” and all the sudden your new ticket total barely seems worth it. The deal the Vikings are offering is through TicketMaster, which normally has a service fee around $10 per ticket, but other sites charge much steeper fees.
Stubhub’s service fee strategy charges 15% to the seller and 10% to the buyer. That’s 25%. TWENTY-FIVE PERCENT! According to a Stubhub employee “The 15% commission helps us maintain a safe, secure place for fans and allows us to continually improve our services for buyers and sellers.” By charging buyers and sellers two separate fees Stubhub is able to make almost double the money on each transaction.
Service Fees are never going to go away, but at least with some sites they don’t charge an arm an a leg.