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Sochi’s Latest Concern? Ticket Sales

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Yahoo! – Sochi organizers announced last week that 70 percent of tickets have been sold for the games. According to IOC marketing documents seen by the AP, Sochi had a total of 1.1 million tickets on offer. That would mean about 300,000 tickets remained available.

With less then a month away from the opening ceremonies of the 2014 Winter Olympics, Sochi is facing a major problem- lack of ticket sales. According to the report by the AP, there is roughly 300,000 tickets still available for purchase. To put that in perspective look at the past two Olympic games ticket sales.

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What’s the reason for the drop in this year’s games? A lot of it has to with money. According to Yahoo!, “The cheapest tickets go for ($15), the most expensive for ($1,200). [The average ticket] cost less than ($150). The average monthly salary in Russia is ($890).” Organizing committees have stated Russian citizens will make up about 75% of the crowd at the games.  Which means either more citizens from the home country have to start buying tickets, or they must rely on visitors from other countries to come to the games, a point which has been more difficult this year than in years past.

Security is one of the most important factors for any host city of the Olympics, not only for athletes, but also for spectators visiting from all around the world. There has already been threats on this years games, with a video making headlines on Monday from a terrorist group claiming, “If you will hold the Olympics, you’ll get a present from us for the Muslim blood that’s been spilled.” Everyone remembers what happened in Munich in 1972. And in 1996 at the Atlanta games. Nobody wants to see anything close to those tragedies again, which is why security is so high and rightfully so. It also factors into why people may chose to stay home and watch the games, rather than traveling to Russia to see them live.

In 17 short days, we will see if Sochi can indeed solve their ticket dilemma, and live up to the standards set by the last two Olympic games in London and Vancouver.

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